About India Technology Solutions

India Technology Solutions provides technology and digital services to help businesses establish, improve, and grow their online presence. Our services include website design and development, mobile app development, SEO, and digital marketing.

We are looking for a motivated and detail-oriented Email Marketing Executive to support our lead generation and business development activities through targeted email campaigns, prospect research, and professional communication.

If you are interested in digital marketing, email outreach, and business development, this is an opportunity to develop practical skills while contributing to the company's growth.

Job Overview

As an Email Marketing Executive, you will help identify potential customers, build relevant prospect lists, create professional marketing emails, manage email campaigns, and generate business enquiries for the company's services.

You will work with the sales and marketing team to reach relevant businesses, communicate the value of our services, track campaign performance, and improve outreach strategies.

Key Responsibilities

1. Lead Research: Identify potential clients, businesses, startups, and organizations that may need website development, mobile applications, SEO, or digital marketing services.

2. Prospect List Building: Research and maintain organized prospect lists using relevant business information and appropriate contact sources.

3. Email Campaign Management: Plan, prepare, schedule, and manage targeted email outreach campaigns for relevant business audiences.

4. Email Content Creation: Write clear, professional, personalized emails, subject lines, follow-up messages, and calls to action.

5. Lead Generation: Generate relevant business enquiries and identify prospects who show interest in the company's services.

6. Follow-up Management: Send timely and appropriate follow-up emails to interested prospects while respecting communication preferences and opt-out requests.

7. Campaign Tracking: Monitor delivery rates, bounce rates, open rates where reliably measurable, click-through rates, replies, and qualified leads.

8. Performance Reporting: Prepare regular reports on campaign results, lead quality, and opportunities for improvement.

9. CRM and Data Management: Maintain accurate prospect records, campaign history, lead status, and follow-up schedules using spreadsheets or available CRM tools.

10. Campaign Optimization: Test different subject lines, email messages, audience segments, and calls to action to improve campaign performance.

11. Team Coordination: Coordinate with sales, content, SEO, and development teams to ensure that campaign messages accurately represent the company's services.

12. Email Compliance: Follow applicable email marketing, privacy, and anti-spam requirements. Maintain suppression lists and avoid sending unwanted or misleading messages.

Required Qualifications

1. Currently pursuing or recently completed a degree or diploma in Marketing, Business Administration, Communications, B.Com, MBA, or a related field.

2. Good written English and professional email communication skills.

3. Basic understanding of digital marketing, email marketing, and lead generation.

4. Ability to research businesses, understand target audiences, and identify potential customers.

5. Basic computer knowledge, including Microsoft Excel, Word, and PowerPoint.

6. Good attention to detail and the ability to maintain accurate records.

7. Strong organizational skills and the ability to manage multiple campaigns and follow-up schedules.

8. Willingness to learn email marketing tools, campaign analytics, and lead management systems.

9. Ability to work independently and collaborate with the sales and marketing team.

Preferred Skills

• Familiarity with email marketing platforms such as Mailchimp, Brevo, HubSpot, or similar tools.

• Basic knowledge of B2B email outreach and business prospecting.

• Experience with Google Sheets, Excel, or CRM software.

• Understanding of email subject lines, personalization, audience segmentation, and calls to action.

• Basic knowledge of website development, SEO, mobile app development, or digital marketing services.

• Ability to write concise, engaging, and professional business emails.

Previous experience is not mandatory for entry-level candidates. Candidates with good writing skills, research ability, and a willingness to learn are encouraged to apply.

Performance Expectations

Performance may be evaluated using relevant measures such as:

• Quality and relevance of researched prospects.

• Successful delivery of emails and management of bounce rates.

• Meaningful replies and qualified business enquiries.

• Number of sales-qualified leads generated.

• Accuracy of campaign records and follow-up activities.

• Compliance with email marketing and data protection requirements.

Targets should be set according to the campaign audience, available tools, and business goals rather than relying solely on the number of emails sent.

Hiring Process

Our recruitment process may include the following stages:

1. Application: Submit your resume and contact information.

2. Application Review: Our team reviews your qualifications and communication skills.

3. Written Assessment: Shortlisted candidates may complete a short email-writing task, prospect research exercise, or basic marketing assessment.

4. Interview: Candidates who qualify for the next stage will be invited for an interview.

5. Job Offer: Selected candidates receive further information about the role and employment terms.

6. Joining: Successful candidates complete the joining formalities.

The assessment and interview process may take up to approximately two hours, depending on the stages involved.

Apply Now

Interested candidates can apply through the company's careers page or contact our HR team.

Company: India Technology Solutions
Location: Prayagraj, Uttar Pradesh, India
Phone: +91-7827791472
Email: hr@indiatechnologysolutions.com
Website: https://www.indiatechnologysolutions.com/